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Senior Marketing Manager

To be advised
To be discussed
Please note that this role is based in the United Kingdom. In order to enable us to meet statutory and regulatory obligations of the United Kingdom immigration system you must have the appropriate immigration permission needed to work and reside in the United Kingdom . Overview Sony Pictures Entertainment is one of the global television industry’s leading content providers, producing and distributing programming in every genre around the world, and for a multitude of platforms. Since its entry into the UK market in 2011 with the launch of Sony Entertainment Television, its portfolio has grown to become the number 5 cable/satellite/multichannel player in the country, owning 21 channels in total and reaching a combined total of more than 20 million viewers per month. The SPT UK channel brands include Sony Entertainment Television, Sony Movie Channel, Movies4Men, Movie Mix and global anime VOD service, ANIMAX. Following the 2014 acquisition of CSC Media, SPT grew its portfolio further, to include an additional 16 channels in the kids, music and general entertainment space, including brands such as True Entertainment, Tiny Pop and Chart Show TV. Operating across the Sky, Virgin, Talk Talk, BT, Freeview and Freesat platforms, SPT UK boasts a current programming slate that includes top-rated daytime dramas, landmark series, critically acclaimed primetime dramas, cult comedies and movies. The UK Channels team are currently looking to recruit a marketing professional who has a passion for and understanding of the multi-channel television market in the UK and who will develop and implement marketing strategies that will deliver audience growth for the UK channels and support the continued growth of a Sony channel portfolio business in the UK. Reporting to the Director of Acquisitions, the Senior Marketing Manager will be responsible for the management of an annual marketing budget and the management of key third party relationships/service contracts including PR and Media Planning/Buying. Key Responsibilities include: • To develop and implement marketing and communication strategies which will maximize the effectiveness of the marketing budget and deliver growth in audience share and reach to the channel and digital portfolio • To negotiate best market terms for media space/air-time and agency services • To oversee and be responsible for the effective delivery and direction of third party agency services according to contract and brief – e.g.: Creative and Media Agencies • To plan, recommend and implement (working to Director of Acquisitions) best use of the marketing budget to achieve optimum results • Work in partnership and collaboration with any Sales exec, the Programme Manager who is responsible for channel programming and the Senior Producer On-air who is responsible for all on air promotion and branding, ensuring off-air messaging is consistent with on-air briefs and messaging • To liaise with other territory teams and central SPT marketing teams (EMEA/Global) • To oversee/organise special events, press/product launches, talent tours, etc. • To contribute and participate in strategy for business growth as necessary and as directed by line manager • To produce written promotion, sales and corporate presentations/tools for GM/Senior Manager/Advertising clients/Sales • To produce written briefs for agencies and third parties to ensure they deliver to brand values and support business Qualifications Qualifications and/or Experience Required • Marketing qualification preferred (degree standard) • Typically 3 years broadcast marketing experience in the UK market • Deep knowledge of and demonstrable ability to develop and implement media planning strategies and understand audience research trends to optimize viewing reach and so deliver commercial targets • Demonstrable experience of effective use of multi-media outlets to connect with target consumers and trade target groups • Demonstrable creative thinking and/or design skills • Knowledge of UK and international TV and multi-media marketplaces • Experience of working with and managing third party service agencies • Experience of managing a budget and effective contract/services negotiation • Proficient in use of Word, Excel, Powerpoint Personal attributes • Strong interpersonal skills • Highly organized • Excellent written and verbal communication skills • Good negotiation skills • Numerate and commercially minded • Creative thinker • Proactive • Team player • Ability to prioritise • Flexibility Additional information One Year Fixed Term Maternity Cover This role will involve occasional travel Sony Pictures Entertainment is committed to equal opportunity in all its employment practices, policies and procedures. No worker or potential worker will therefore receive less favourable treatment due to his or her race, age, creed, sexual orientation, colour, nationality, ethnic origin, disability, religion, gender, marital status or Trade Union membership (if applicable). About this company